fashion guide

Irreversible fad
UGG Boots, snow boots this wool from the sheep's skin with a wrap his feet after the simple sewing together, thick awkward, but very warm. It is primarily an aesthetic for the not so particular about the people - surfing enthusiasts.

UGG boots Australia brand's founder Brian? Smith, Perth in Australia found surfing, surfers will come ashore wearing local small factory production UGG boots, not only nice and warm, thick wool feet of water can quickly siphoning gas, keeping feet dry and. So he created in California uggs Australia brand uggs after the small range in surfers popular.

In 1998, Smith sold the brand UGG boots Australia Deckers Outdoor Corporation. After the new owners taking over that, relying on the use of fine materials (must be Australian A-anti-Yangmao Pi) and comfortable foot feeling, UGG boots can break the barriers of the professional market by more consumers.

First "bribe" a handful of stars

Promotion of the traditional model, such as advertising, the fashion magazines and fashion shows for the ugg boots is clearly not feasible, because the shoes look ugly stupid and difficult to match, impossible to get into this circle of opinion leaders in their discernment.

So the company turned to a more convincing Dirks's "Lighthouse" - star. They gave a result of starring "beach escort" was crazy chasing paparazzi shot of actress Pamela? Anderson gave a double, while wisely attached a pair of UGGs shoes to her daughter.

Discount UGG boots with wool from the sheep made of double-sided. Drying process in the processing of wool sheep have been on top of adhesion, which boots with exceptional ventilation performance and thermal performance of boots in the summer is cool to be able to keep warm in winter, combined with a relaxed, so that feet are particularly comfortable feeling.

The kids feel comfortable wearing accepted UGG boots, with parents and daughter to wear, Pamela also try to wear a cheap ugg boots, their feet from UGG boots become the new darling. Then people will frequently see pictures from the gossip scene Pamela wearing it in the film and began to wonder why such a popular actress who favored the two-odd boots.

In sensitive people remind me of a handful of popular curiosity, the Dexter company began a planned exposure to the paparazzi who were the stars most frequently presented UGGs.

United States, "talk show queen" Oprah. Winfrey as their goal. In 2000, Oprah Winfrey, after receipt of UGG boots very like it, then bought 350 pairs sent all his staff, and in the program, "Oprah's favorite" unit introduced to the audience of this grand pair of shoes.

Oprah's recommendation was for UGGs from turning into a fortune. In order to find ways to make Houdekesi always those who like film festivals and various awards in the ceremony wearing a baggy installed budding actress was photographed wearing UGGs boots in the picture. This seemingly casual approach but also aroused the enthusiasm of groupies who follow.

As the Pope was the wind, the wind of fashion mix and match the popularity of fads, ugg boots also blending into the fashion part. Gwyneth? Partlow, Carmelo? Diaz, Leonardo? DiCaprio, even Spielberg family have often appeared in public wearing UGGs. As a result, more and more people began to notice the odd shape of many celebrities love not been released, "feet" boots. Massive stars Street shooting pictures also "lead" to affect ordinary people's everyday wear trend.

UGG boots become part of fashion is a trend, it is an irreversible trend, I think no matter too much time, uggs sheepskin boots, will be the popularity and by now so vast number of consumers like.

Source from: http://www.snowsell.uk.com/