fashion guide

The history of UGG
Smith created UGGAustralia brand in California, as a functional brand in the small range of surfers popular. And mass production of UGG boots. In 1998, Smith sold the brand to UGGAustralia Deckers. The latter took over after that, relying on the use of fine materials (must be Australian A-anti-Yangmao Pi) and comfortable foot feeling, UGG can break the barriers of the professional market by more consumers.

Promotion of the traditional model - advertising, in fashion magazines and fashion show, to attract consumers to buy on the counter - apparently does not work for UGG, which looks ugly stupid shoes with hard and difficult words into fashion circle of opinion leaders stuff. So, Deckers turn to convince the fashion circle in another words "Lighthouse" - star. Them to try a pair of UGG as a gift at the time due to star in "Beach Guard" was crazy chasing paparazzi shot Pamela. Anderson, while shrewdly accompanied by a pair of UGG shoes to Anderson's daughter.

UGG boots so widely spread in the human world, and win the consumer's love, many people choose to the world's most ugly shoes, do not want to wear no distinctive neatly shoes

Influx of people with stars and the prevalence of the phenomenon of street shooting, La. company to create such a climate: Let consumers bored to develop more and more wear UGG new law, and as a leading fashion "level" signs to show their skill and fashion sense with. UGG once considered only a short-lived so far has been hot.



This post is published firstly by www.snowsell.uk.com manager on July 19, 2010

Source from： http://www.snowsell.uk.com/