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Abercrombie & Fitch's history (1)
Like most successful enterprises, abercrombie and fitch history is also very bumpy.

In early 1892, David Abercrombie the explorers from Maryland, outdoor sports enthusiast, built in Manhattan Abercrombie & Co. A commitment to high quality camping, hunting, fishing appliances, the franchisee. At that time the customers are mainly professional hunters, explorers, etc., many textbooks celebrity love with A&F 's equipment and clothing, Roosevelt's African expedition, Robert Peary's Arctic expeditions, Hemingway's shotgun, Hoover and Eisenhower The fishing tackle, movie star Clark Gable's clothes are from the A&F come. In 1900, a New York lawyer named Ezra Fitch to become a partner, bringing large sums of money, so the company changed its name to Abercrombie & Fitch Co. Unfortunately, this is a nightmare of co-operation, they rarely have What consensus, and finally one day in 1907, Abercrombie can not stand this endless dispute, sold his shares in his left hand to establish the company, but A&F did not receive the impact of performance to continue climbing higher and higher. Mr. Fitch stressed the store layout inside should be the same as the camping scene, all abercrombie and fitch supplies are being used as a general display them, rather than hidden in the fine after the glass windows. He placed a dirty tent in the center, a pile of burning bonfire in a corner shop, all the abercrombie and fitch sales are experienced explorers, and from customers to tell the story of their own. Until today, abercrombie and fitch company is still suffering from his influence to elk as a trademark.

These tactics have no doubt that he achieved great success, to retire in 1928 when the abercrombie and fitch Fitch has become the world's largest sporting goods companies. After the success of the operation is quite, A&F brand has maintained its dominance of outdoor sports, and in U.S. stores open more than a dozen, but 60 years before the company's performance impact of worsening depression, and finally difficult to continue in 1977 The A&F declared bankrupt, was called to buy Oshman's sporting goods retailers, but abercrombie and fitch are still struggling not recovered.

Next time tell you more about Abercrombie & Fitch's history!

This post first published by incoolstyle.com (abercrombie and fitch store) on August 13, 2010.

Source from: http://www.incoolstyle.com/