GUCCI Italian brand change ideas

GUCCI Italian brand change ideas
Italian brands have to face the fact that the economic downturn. Gucci creative director Frida Giannini said: "Italy is indeed affected. can not ignore the existence of recession. " financial crisis, Gucci's thought has completely changed - largest economy, money, and the classic old fashion values.

7,000 employees, 250 gucci outlet, turnover of 2.2 billion six million euros, has always been in the local manufacture, an equivalent to the name of creating a good time - a luxury goods company in charge of this is undoubtedly a challenge, even in good times in the .

Giannini deadpanned: "I woke up this morning, I heard the news that doomsday is coming. and then I went off to work, tinkering with fur and crocodile. Sometimes I feel like I'm living on the moon. "

Italian brands have to face the fact that the economic downturn. Giannini said: "Italy is indeed affected. can not ignore the existence of recession. " However, women are still on the market to buy the expensive Gucci vanity products. There are women willing to invest a lot of money on gucci bags, Giannini estimated that her feet will probably be gray crocodile gucci bags sell for 15,000 to 20,000 euros. Now is the subtle changes in tone and all. Reloaded Gucci flagship store in the UK so the celebration will not choose all-star team (mentioned former Tom - when Ford made the interior, Giannini said: "It was dark. "). A year ago, when you shop in New York Madonna and Cruises, this year's celebration will become a small dinner Saatchi Gallery. Both high-end fashion and contemporary art into the self-examination period, and face many difficult problems can be a powerful combination of the two.

Source from: http://www.guccinoble.com/news



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GUCCI Italian brand change ideas
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